Echoes of Empowerment: Job Satisfaction among Female Sale Representatives at Mega Malls in Multan

Abstract

Aim of the Study: This study’s aims are to find the satisfaction among female sales representatives with interpersonal connection related to the job, to identify the social and familial determinants of females and professional and economic factors of female sale representative and their job satisfaction.

Methodology: The design of this study was quantitative. In this cross sectional study researcher used Multan city as universe. Seven mega malls of Multan were selected as sample. Sampling technique was non probability particularly purposive sampling was operationalized. Data was gathered from sample of 384 respondents. For data collection interview schedule was used as an instrument having closed ended questions. Five point Likert scale was used to measure degree of agreement with the questions. Each respondent was personally visited by the researcher. Research ethics were ensured while data collection. SPSS was used for data analysis where descriptive and inferential statistics were applied.

Findings: Study found that female employees and work satisfaction has a greater relationship and work has influence on level of satisfaction of employees. According to the current study, some working women found happy with their occupations when their managers and coworkers act well, and trust among coworkers encourages employees to give their jobs their whole focus. Since men are more likely to engage with women and prefer malls with a strong female population, many women feel that men are given less significance than women at shopping malls. In a similar vein, some women favor female employees because they are happy when buy something.

Conclusion: Study concludes that there is an influence of different factors on female employees' job satisfaction, such as income, promotion, and working conditions, as well as other encouraging and motivating elements.