Mass Media and Political Communication: A Comprehensive Review

Abstract

Aim of the Study: The role of mass media as a primary source of information enabling people to gain the information and further utilize it for making their political choices is of greater significance. Existing literature also witnessed the growing role of the mass media platform for political communication and strengthening a democratic system. Based on the importance of media in political communication, this study also highlights media use in the political communication process.

Methodology: Researchers randomly selected a sample of n= 43 articles addressing political communication and mass media and further narrowed own n= 16 articles as the most relevant ones.

Findings: The cited literature witnessed the role of media in political communication as strongly proactive and influential. This also affirms the role of mass media as the fourth pillar of democracy, strengthening and sustaining a strong democratic system in a country.

Conclusion: Thus, study concluded that mass media guarantee a strong political and democratic system in a country. Elucidation of collaborative media forms further supports the concept of political communication as a source of political information and political persuasion for the general public. We further discussed the study limitations and made recommendations for future research accordingly.