A Comparative Analysis of Socio-cultural, Economic and Cinematic Content among the Two Renditions of Punjabi Cinema Cult Classic: ‘Maula Jatt’

Abstract

Aim of the Study: Punjabi films hold an influence on Pakistani Cinema, particularly in the late 1970s to 1990s. This genre has been showcasing Punjab’s rich culture, artistic heritage, language, music and promoting local folklore. Maula Jatt was one of the gems from Pakistani Punjabi films. The rich, vibrant, loud and furious action-drama film Maula Jatt (1979) was the biggest box-office success of its times. This illustrious film not only marked its impact on cult classic Punjabi cinema in 1979 but its remake The Legend of Maula Jatt (2022) has created historical success internationally.

Methodology: This research paper discussed the competitive analysis of these two films from two different eras. Research focused on the comparative analysis of socio-cultural, economic and cinematic content of these films. The study also discussed the performances, economic drive and an impact of digitalization & technical excellence among both extraordinary depictions of Maula Jatt. To conduct this research content analysis method has been used. Moreover, this paper also highlights the collective and common factors of these films.

Findings: Although the classical old and lyrically latest version both generated huge revenue and boosted the national creative economy. Though, the similar title has different stories inside, but the intensity and colors of local Punjabi culture has made it unique and the art of storytelling in Punjabi language has its own flavor even after 40 years.

Conclusion: The research differentiate the soft power of cinema, social factors, performances, economic drive and an impact of digitalization & technical excellence among both extraordinary depictions of Maula Jatt.