The Socio-Cultural Identities of Local Films and Reception on Global Platforms

Abstract

Aim of the Study: The revival of the local film industry with the introduction of digital technologies in the past two decades marks a shift in the local film culture of Pakistan, and a few initiatives have been taken to create a socio-cultural impact through this medium. Local films represent the socio-cultural identities of society; however, their reception on global platforms needs to be investigated.

Methodology: This research paper analyses the storyline and depiction of socio- cultural issues in a selected Pakistani film; “Dukhtar” and debates the strengths and challenges of the content to find a path to the OTT platforms.

Findings: The subject matter of “Dukhtar” is similar to a Netflix production; “Bulbul”, and the content analysis of both films, provides some interesting findings about the cultural, economic, and social depiction.

Conclusion: The outcome of the research suggests that the combination of creative input combined with innovative ideas and updated digital technologies will foster local films on the global platforms to earn creative capital.