Shifting to Virtual Learning: Exploring the Efficiency of YouTube for Educational Learning During Covid-19

Abstract

In the Covid-19, learning trends shifted to online media. The study aimed to explore the efficiency of YouTube for academic purpose. Study was survey based and data was collected from YouTubers who used YouTube for their academic purpose. Using purposive sample technique, data was collected from 182 individuals who used YouTube for the educational purpose. Findings of the study revealed that online media especially YouTube found more effective tool of academic leaning among the public during Covid-19. The study concluded that advancement of technology has proved more effective for learning during the institutional closure during the pandemic.