Public Relations: Promotion of Stakeholder Relations in Bamidele Olumilua University of Education, Science and Technology Ikere Ekiti, Nigeria

Abstract

Aim of the Study: In order to promote stakeholder involvement, the study on public relations was carried out at the Bamidele Olumilua University of Education, Science and Technology Ikere Ekiti, Nigeria.

Methodology: The study used descriptive survey research design. All of the academic staff, non-academic staff, and management team at Bamidele Olumilua University of Education, Science, and Technology in Ikere, Ekiti State, Nigeria, comprised the study population. The researcher used multistage sampling method, including random sampling, quantitative sampling and proportional sampling, to select (N=900) respondents from academic staff members and administration personnel. In order to collect data for the study, two sets of instruments have been developed and used. They are a set of self-produced questionnaires called: Public Relations Services Questionnaire (PRSQ) and University Effectiveness Questionnaire (UEQ), Inferential statistical analysis, like Pearson Product Moment Correlation, has been used to analyse the gathered data.

Findings: The study found that a number of critical factors impacted the efficacy of Bamidele Olumilua University of Education, Science and Technology, Ikere Ekiti, Ekiti State, including reputation management, press releases, media relations, social media, speech writing, crisis management, research, and content development and management. The public relations department of university was the finest indicator of the institution's efficacy.

Conclusion: The study concluded that communication has played an important role in building understanding and goodwill among high authorities because of its substantial impact and usefulness for the audience. Moreover, it has been established that public relations play an important and important role in the public, and that the emergence of media organizations has enhanced the social value and cohesion of the institution.