Media Direction and Life Satisfaction among Young Adults of Bahawalpur

Abstract

The present research study explains “Media direction and life satisfaction among young adults of Bahawalpur”. The basic purpose of the study was to know about the importance of media in guiding young adults related to their education, religion, culture and making career path. This research study was conducted in Bahawalpur, Punjab, Pakistan. The methodology of the present study was survey and comprehensive questionnaire was prepared to that was consisted on 14 close ended and 1 open ended questions. The sample size of (400) respondents was chosen including males and female young adults of aged between 18 to 30 years old. The data was collected from the respondents in available and convenience basis. This research study was conducted in the light of “Agenda Setting Theory”. For data analysis, SPSS software was used. The study concluded that media is important source of information and directing young adults in the field of education. Moreover, media is promoting young adults socially, ethically and promoting Islamic and Pakistani culture. Media has vital role in making right career path of young adults of Bahawalpur as well.