Negative Effects of Children’s Television: A Case Study of Bahawalpur

Abstract

Television is the major source of entrainment for children. TV play’s significant role by providing information, entertainment through its different programs. This article is exploring the adverse effects of children TV Programs that affected the behavior of children. They have resulted in negative imitation of Children TV characters, change of behavior into a violent and aggressive behavior. Children TV negative content creates desensitization for violence victims in real life. The elements of violence and fantasy create fear in children. They prefer to eat junk food and start to live in fantasy world instead of real. The social learning theory has supported this research study. Empirical analysis reveals that violent TV programs have negative effects on children attitude and behavior. However, this research article is based on survey technique to explore and investigate the effects specifically the negative effects of TV programs on children behavior. Data was collected from 500 children including different age groups. Children who have the age between 3 to 6 were unable to fill the questionnaire. Therefore, their parents and teacher were asked to fill the questionnaire. Closed ended questionnaire was used. The empirical analysis of the data reveals that children who prefer to watch action and violent TV programs have negative effects as compare to those who watch entertainment type programs.