Effects of Anti-Polio Media Campaign on Knowledge Attitude and Proactive: A Case Study of District Vehari

Abstract

Polio is a dangerous disease that can destroy the life of our young child and can make them disable for the whole life. In the war of eradicating polio, not only Pakistan but whole the world is fighting against this dangerous disease. In this way, awareness is necessary about this disease. The basic purpose of this research was to know about the awareness and Effects of Anti-Polio Media Campaign on Knowledge Attitude and Proactive. This study conducted in District Vehari and covered the rural and urban areas. The research was conducted on the methodology of survey and data was collected from (200) respondents. A comprehensive and easy to understand questionnaire was prepared by the researcher consisted on 21 close ended questions and 1 open ended question. Research study conducted under the light of “Media Dependency Theory”. To maintain the accuracy of results, SPSS software was used. The research concluded that media has strong effects on people especially electronic media regarding anti-polio campaign. Furthermore, study concluded that people satisfied with the role of media regarding anti-polio campaign and depends on media regarding any information and government utilize large number of funds on campaigns that is beneficial for the public in term of awareness, knowledge and motivation.