Agenda Setting between Media and Audience on Foreign Policy of Pakistan

Abstract

This study titled, “Agenda setting between Media and Audience on Foreign Policy of Pakistan,” examining the relationship between media and audience agenda on foreign policy of Pakistan of one year (Jan 2017 till Jan 2018). The objective of the study was to measure the correlation between media agenda and audience agenda on foreign policy of Pakistan regarding Pak-US relations on categorized issues. In this study, mixed method was adopted that comprised of two types of analysis. In mixed method content analysis of mainstream newspapers along with survey, comprising of 150 sample size was carried out, purposively. Variables of this research was salience of issues, rank order, frame and slant. Statistical test, Spearman rank order correlation was opted to find out the correlation between media and audience agendas. Findings revealed that hypothesis is partially supported.