Role of Social Media Apps in Accelerating Women Empowerment in Pakistan

Abstract

Aim of the Study: The paper focused on how social media applications empowering and supporting women entrepreneurs in Pakistan. Social media apps empower women socially, psychologically and financially.

Methodology: The current research study based on quantitative research and data was collected from (N=300) respondents including male and female of Bahawalpur City using questionnaire included 32 close-ended questions. The respondents were who regularly use social media using non-probability (available and convenient) sampling.

Findings: Study found that women empowerment is a phenomenon which is undeniable as the success of country is carried out by every single individual living in that certain country through which it becomes necessary to make every individual empowered.

Conclusion: The study concluded that the use of social media has caused women empowerment and provide confidence and opportunities to the women through which they tend to show their capabilities and skills.