Coverage of Climate Change in National Newspapers of Pakistan and its Impact on Audience

Abstract

Aim of the Study: This study examined how Pakistani newspapers,  specifically Dawn and The Nation in 2022, portray climate change. It highlighted the influential role of media in shaping public perceptions and agenda.

Methodology: Using descriptive content analysis and a survey, (N=550) articles were analyzed, revealing that climate change stories are often not featured on front pages. instead, familiar topics take precedents, with limited attention given to solutions.

Findings: The research revealed a predominant focus on reporting the consequences of the climate crisis rather than emphasizing carbon emission reduction. This reactive approach in media coverage often frames climate change as beyond local control, fostering a sense of powerlessness and dependence on external solutions.

Conclusion: The research suggests that newspapers should prioritize climate change stories on their front pages and increase coverage of climate change mitigation efforts. It emphasizes the importance of not only discussing the issue but also highlighting the path toward solutions.