Body Surveillance and Body Dissatisfaction among Pakistani Young Females: Social Comparison as Moderator

Abstract

Aim of the Study: People usually become dissatisfied with their body image when they try to conform to the beauty standards set by the society. The current study was carried out to describe the moderating role of social comparison between body surveillance and body dissatisfaction in young Pakistani females.

Methodology: A total of 400 female respondents aged 16-30 years took part in the research from districts of Hazara division, Pakistan. Previously validated scales: the Physical Appearance Comparison Scale- Revised, Objectified Body Consciousness Scale and Body Satisfaction Scale were used for assessing levels of social comparison, body surveillance and dissatisfaction with body, respectively. Pearson correlation and hierarchical multiple regression analyses were performed to test the relationship between social comparison, body surveillance, and dissatisfaction with body and to find out moderating role of social comparison between body surveillance and body dissatisfaction. Independent t-test and analysis of variance were performed to compare the body mass index (BMI) scores and self-perceived body structure on these variables.

Findings and Conclusion: Social comparison was found to be significantly associated with body surveillance and body dissatisfaction in positive direction. Social comparison was found to act as a significant moderator between body surveillance and body dissatisfaction. Statistically significant differences were found among average weight and over-weight females and levels of self- perceived body structure on the measures of social comparison, body surveillance and dissatisfaction of body.

Study Implications: The findings have implications for parents, teachers and health professionals to support young females in understanding and overcoming the challenges related to their body image, which may also lead to eating disorders.