Examining the Cultivating Effect of Social Issue Based Dramas on Women of Pakistan

Abstract

This study examined the cultivating effect of social issue-based dramas on women of Pakistan. N=100 women were surveyed on convenient sampling. These samples included working women who were lecturers (PhD) and assistant professors (PhD) at universities. The second sample compromises housewives living in G8, G9 sector of Islamabad and Satellite Town in Rawalpindi. The questionnaire comprised of twenty questions, furnished among working women and housewives in person. The sample was collected from the three mainstream channels of Pakistan i.e., Ruswai (aired from ARY Digital between the last quarter of 2019 and first quarter of 2020) Dar Khuda Say (aired from Geo TV between the second quarter of 2019 and the first quarter of 2020) and Inkaar (aired from Hum TV between the first and second quarter of 2019). The results showed that dramas cultivate an effect in women and the hypothesis was supported.