Effects of Television Dramas on Socio Cultural Values: A Case Study of Faisalabad City

Authors

  • Ahmad Sheharyar University of Agriculture Faisalabad, Pakistan.

Keywords:

Television, Entertainment, Drama, Social, Cultural, Norms, Values, Society

Abstract

Pakistan is one of those states which are suffering from cultural invasion due to the foreign satellite TV channels and cable television, the situation remains blurred because of the lack of research. Media consumption has taken new trends due to availability of cable television networks on large scale in the country. It was hypothesized that increase in media consumption might have effects on social and cultural values. This research study was carried out in District Faisalabad, the 3rd largest populated city of Pakistan. To study the effects & analysis of TV drama on the socio-cultural values, the researcher chooses the survey method. The population of this study is the inhabitants of Faisalabad City. The people aged between 18 to 55 years were selected for the research. The research was interested in collecting the data from a large number of population but due to time and financial constraints 284 TV dramas viewers were selected as the sample. The researchers took the sample of equal viewers from each town almost 50-50 percent male and female. The collected data for research study was analyzed with SPSS Software to know about the percentage and frequency of responses. The researcher used the Cultivation Theory and Hypodermic Needle Theory. This research study analyzed cultural aspect with regard to the effects of TV dramas on socio cultural values and is concluded that TV dramas have strong effects on socio-cultural values of Pakistani People.

Author Biography

Ahmad Sheharyar, University of Agriculture Faisalabad, Pakistan.

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Published

2020-09-15

How to Cite

Sheharyar, A. (2020). Effects of Television Dramas on Socio Cultural Values: A Case Study of Faisalabad City. Human Nature Journal of Social Sciences, 1(1), 40–50. Retrieved from http://hnpublisher.com/ojs/index.php/HNJSS/article/view/6